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Brand Ambassador

A Brand Ambassador promotes a business or product by representing it at events and online, requiring strong communication skills and brand knowledge.

How do I become a brand ambassador

Get qualified to work as a brand ambassador with a course recognised across Australia. Speak to a training provider to learn more.

Related career opportunities

Browse occupations related to Brand Ambassador.

Common questions

In Australia, a full time Brand Ambassador generally earns $1,310 per week ($68,120 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.

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This industry has experienced strong growth in employment numbers over the last five years. There are currently 37,100 people working in this field in Australia and many of them specialise as a Brand Ambassador. Brand Ambassadors may find work across all regions of Australia.

Source: Australian Government Labour Market Insights

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If a career as a Brand Ambassador interests you, consider enrolling in a Certificate IV in Marketing and Communication. This course covers a range of topics including developing social media strategies and creating digital content. An Advanced Diploma of Marketing and Communication may also be appropriate.

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Further reading

Career spotlight: Advertising and marketing professionals

2nd October 2019

How to start a career in Social Media Marketing

4th August 2021

What can you do with a Diploma of Social Media Marketing?

13th January 2021

Brand Ambassador careers

A Brand Ambassador represents a business, product or service in the public eye. You might be employed to promote the brand at public events, in advertising and on social media. You might take part in marketing strategies and promotional activities. Brand Ambassadors are usually hired to present a positive image of the product or service.

Brand Ambassadors should have excellent interpersonal skills and be able to communicate well with people from a range of backgrounds. You’ll need a strong understanding of the product, service or brand you are representing and know how to engage with your target audience. Brand Ambassadors may be required to work irregular hours including nights and weekends.