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Content Creator

ANZSCO 225114

A Content Creator produces diverse media content for digital platforms, including writing, filming, editing, and engaging with audiences.

  • This role has a low level of AI exposure. Core skills such as adaptability, social intelligence, and complex physical tasks remain beyond the capabilities of current AI.
      • NSW
  • 10,000 people employed in Australia
AI exposure data adapted from Felten, Raj & Seamans (2021). Shortage data sourced from Jobs and Skills Australia (2024).

How do I become a content creator

Get qualified to work as a content creator with a course recognised across Australia. Speak to a training provider to learn more.

Related career opportunities

Browse occupations related to Content Creator.

Common questions

In Australia, a full time Content Creator generally earns $1,442 per week ($74,984 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.

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This industry has seen a moderate increase in employment numbers over the last five years. There are currently 30,600 people working in this sector in Australia and many of them specialise as a Content Creator. Content Creators may find work across all regions of Australia.

Source: Australian Government Labour Market Insights

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If a career as a Content Creator interests you, consider enrolling in a Certificate IV in Screen and Media (Content Creation and Production). This course will give you the skills to plan, write, edit and publish digital content for a range of mediums. You’ll cover topics including researching, planning program content, interviewing, publishing and storytelling. A Diploma of Screen and Media (Content Creation) may also be suitable.

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Related fields of study

Screen and Media

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Further reading

How to become a multimedia designer

4th November 2019

How to start a career in Social Media Marketing

4th August 2021

How to start a Career in Human-Centred Design

21st October 2024

All content creator courses

Content Creator careers

A Content Creator produces media content on a range of digital platforms. You might write articles or blogs, film videos or clips or produce illustrations and photos. Content Creators may plan and create media content, edit and upload it and monitor feedback and online comments. Your content may focus on a particular topic or cover a range of issues.

Content Creators should be up to date with current trends and have a strong knowledge of their subject area. It’s important you can communicate well and have a good understanding of your audience. Content Creators need good technical skills and should be able to come up with unique ideas for content.