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Copywriter

ANZSCO 212411

A Copywriter creates written content for advertising and promotional purposes, collaborating with clients to meet objectives across various media.

  • This role has a low level of AI exposure. Core skills such as adaptability, social intelligence, and complex physical tasks remain beyond the capabilities of current AI.
AI exposure data adapted from Felten, Raj & Seamans (2021). Shortage data sourced from Jobs and Skills Australia (2024).

How do I become a copywriter

Get qualified to work as a copywriter with a course recognised across Australia. Speak to a training provider to learn more.

Common questions

In Australia, a full time Copywriter generally earns $1,795 per week ($93,340 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.

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The number of people working in this industry has grown strongly in recent years. There are currently 2,000 people employed as a Copywriter in Australia, compared to 1,500 five years ago. Copywriters may find work across all regions of Australia.

Source: Australian Government Labour Market Insights

Author Image Courses.com.au Team

If a career as a Copywriter interests you, consider enrolling in a Certificate IV in Professional Writing and Editing. This course will give you the skills to produce quality written material for a range of industries. A Certificate IV in Marketing and Communication may also be appropriate.

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Further reading

Career spotlight: Advertising and marketing professionals

2nd October 2019

How to start a career in Social Media Marketing

4th August 2021

What can you do with a Certificate IV in Marketing and Communication?

4th February 2022

Copywriter careers

A Copywriter produces written material for use in advertising and promotional material. You might write about a product or service or about an organisation or activity. Copywriters consult with clients and other stakeholders to determine goals and objectives. Your prepared material may be used in print form, online or in other media such as television or radio.

Copywriters should be creative and able to write about many different subjects as required. You’ll need to be flexible and able to communicate well with people from a range of backgrounds. Copywriters must be able to handle several tasks at one time and prioritise your work when required. You should work well with deadlines and be able to work as part of a team.