How do I become a sports marketer
Get qualified to work as a sports marketer with a course recognised across Australia. Speak to a training provider to learn more.
Related career opportunities
Browse occupations related to Sports Marketer.
Common questions
The average salary for advertising and marketing professionals in Australia is currently $1,200 per week ($62,400 per annum). These are median figures for full-time employees and should be considered a guide only.
Courses.com.au Team
There are 83,400 advertising and marketing professionals employed across Australia right now. Some of these are Sports Marketers. Marketing is a growth occupation in all Australian industries and work sectors, with job opportunities expected to increase over the next 3-5 years.
Courses.com.au Team
Sports Marketers need university qualifications in sports management marketing, and public relations. Suitable qualifications include the Bachelor of Business (Sports Marketing and Management), Bachelor of Marketing, and Bachelor of Communications (Public Relations). As your career develops, consider the Master of Business Administration (Sports Management) or Master of Applied Marketing.
Source: Australian Government Labour Market Insights 2023
Courses.com.au Team
Further reading
How to start a career in Social Media Marketing
4th August 2021
What can you do with a Diploma of Social Media Marketing?
13th January 2021Sports Marketer careers
Sports Marketers are business professionals who market athletes, sports teams, and venues to the general public — advertising and promoting key events and growing the fanbase. They carry out market research to find new and innovative ways of engaging fans and generating revenue.
As a Sports Marketer you could be running a focus group and survey with fans, meeting with the management team to discuss the upcoming budget, developing a corporate package for potential team sponsors, interviewing players to get a take on their personalities and interests, running a game-day social media campaign, approving artwork and copy for display ads at a sports event, or analysing the metrics from a recent cost-per-click advertising campaign.
To succeed in this occupation you’ll need to be confident, highly organised, and have outstanding personal communication skills.
