The Digital Marketing: Foundations course provides a thorough introduction to digital marketing concepts, channels, and tools, ideal for learners from various fields such as brand or product management, business ownership, traditional marketing, or IT. This course is tailored for those eager to explore the essentials of digital marketing, including SEO, SEM, social media, and content marketing strategies. Students will learn to build campaigns and analyse data using Google tools, gaining a comprehensive overview of the digital marketing landscape.
Entry requirements for the Digital Marketing: Foundations vary depending on the institution but generally include completion of Year 12 with a minimum ATAR, VET pathway courses or prior experience.
If you don't meet the standard entry criteria, enquire with a course provider to discuss alternative entry pathways.
Course fees vary depending on the course provider.
The Digital Marketing: Foundations will prepare you for the following roles.
A Digital Marketing Assistant helps to produce marketing material used on websites, social media and other online platforms. You might create onlin...
A Digital Editor creates, manages, and optimises digital content across various platforms to align with the brand's strategy and engage the audienc...
A Social Media Coordinator manages social media accounts on behalf of an organisation. You might be employed by the company as part of their market...
A Content Writer prepares material used in a range of formats. You might produce content used on digital platforms such as websites or social media...
A Marketing Assistant helps with promotional campaigns for brands, products and services. You might assist with marketing activities such as media...
Compare all providers for the Digital Marketing: Foundations available in your area to find the right fit for you.
