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Brand Manager

Brand Managers shape and oversee an organisation's brand perception, developing logos, campaigns, and strategies to enhance public image.

How do I become a brand manager

Get qualified to work as a brand manager with a course recognised across Australia. Speak to a training provider to learn more.

Related career opportunities

Browse occupations related to Brand Manager.

Common questions

In Australia, a full time Brand Manager generally earns $2,250 per week ($117,000 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience and technical expertise you can expect a higher salary than people who are new in the role.

Author Image Courses.com.au Team

There are no clear figures on Brand Managers in Australia at this time. Brand Managers are employed by larger organisations in all industry groups and employment sectors — but a large percentage are hired in the retail, manufacturing, IT and service industries.

Source: Australian Government Labour Market Insights

Author Image Courses.com.au Team

Brand Managers are often degree qualified but you can get started with the Certificate IV or Diploma of Marketing and Communication. These courses take 12-24 months to complete.

Author Image Courses.com.au Team

Further reading

Career spotlight: Advertising and marketing professionals

2nd October 2019

How do I become a sales manager?

22nd December 2022

How to start a career in Social Media Marketing

4th August 2021

Brand Manager careers

Brand Managers develop and manage an organisation’s company brand, and are responsible for the way the general public perceives its products and services. They develop company logos, tag-lines and catch phrases, advertising campaigns, and communication strategies.

As a Brand Manager you might be revamping the logo for a long established product, liaising with the media in the lead-up to a new product launch, carrying out market research on the way the company brand is perceived by consumers, or meeting with the executive team to review the marketing strategy.