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Content Strategist

A Content Strategist develops and manages content plans to align with organisational goals, ensuring it meets audience needs and brand objectives.

How do I become a content strategist

Get qualified to work as a content strategist with a course recognised across Australia. Speak to a training provider to learn more.

Related career opportunities

Browse occupations related to Content Strategist.

Further reading

How to start a career in Social Media Marketing

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How to start a Career in Human-Centred Design

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Career spotlight: Advertising and marketing professionals

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Content Strategist careers

A Content Strategist plans and oversees the creation of content to meet organisational goals. You might work in a variety of sectors, including digital marketing, publishing, or corporate communications. Content Strategists focus on aligning content with brand objectives, audience needs, and market trends. You’ll develop content strategies, coordinate with writers and designers, and analyse performance metrics to ensure content effectiveness.

Content Strategists play a crucial role in shaping a company's online presence. You’ll need to be creative, analytical, and able to communicate effectively with diverse teams. You’ll liaise with stakeholders to ensure content is engaging, on-brand, and aligned with business goals.