How do I become a social media manager
Get qualified to work as a social media manager with a course recognised across Australia. Speak to a training provider to learn more.
Related career opportunities
Browse occupations related to Social Media Manager.
Common questions
In Australia, a full time Social Media Manager generally earns $1,250 per week ($65,000 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
Courses.com.au Team
This industry has seen a strong increase in employment numbers over the last five years. There are currently 51,400 people employed as a marketing specialist in Australia and many of them specialise as a Social Media Manager. Social Media Managers may find work across all regions of Australia, particularly in large towns and cities.
Source: Australian Government Labour Market Insights
Courses.com.au Team
If you’re thinking of a career as a Social Media Manager, you could enrol in a Diploma of Social Media Marketing. This course explores topics such as email marketing, niche social media marketing strategies, personal branding, managing blogs and content marketing. You could also consider a Certificate IV in Marketing and Communication which looks at profiling a market, conducting market research, promoting products and services and analysing consumer behaviour.
Courses.com.au Team
Further reading
What can you do with a Diploma of Social Media Marketing?
13th January 2021
Career spotlight: Advertising and marketing professionals
2nd October 2019All social media manager courses
- Certified AI-Powered Digital Marketing Specialist
- 089936E Diploma of Creative Enterprise (Higher Education)
- 10787NAT Advanced Diploma of Digital Marketing
- 10904NAT Diploma of Social Media Marketing
- Bachelor of Applied Business (Marketing)
- Bachelor of Arts (Digital Media)
- Bachelor of Arts (Media and Communication)
- Bachelor of Arts (Media Studies)
- Bachelor of Arts (Social Media)
- Bachelor of Commerce (Honours) (Marketing)
- Bachelor of Digital Media
- Bachelor of Media and Communication (Public Relations)
- BSB40320 & BSB40820 Dual Certificate IV in Entrepreneurship and New Business & Certificate IV in Marketing and Communication
- BSB50120 Diploma of Business (Social Media Marketing)
- BSB50620 Diploma of Marketing and Communication
- Digital Marketing: Elevate
- Graduate Certificate in Digital Content Creation
- Graduate Certificate in Marketing and Digital Strategy
- Graduate Diploma in Digital Media
- SIRXMKT006 Develop a Social Media Strategy
- Social Media Marketing: Elevate
Social Media Manager careers
A Social Media Manager oversees the online activity of a business or brand. You might look after numerous social media accounts and publish content such as posts, photos and videos. Social Media Managers monitor activity on social media and may respond on behalf of an organisation. You might also analyse social media trends and use them to increase sales or encourage new customers.
Social Media Managers need to be excellent communicators. You should be aware of current trends and be familiar with a range of social media platforms. Social Media Managers should be creative and be able to think outside of the box. It’s important that you understand your company’s needs and can work to a company strategy.
