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Digital Content Coordinator

Digital Content Coordinators create and manage digital content for social media, websites, blogs, email campaigns, and eCommerce, collaborating with content teams.

How do I become a digital content coordinator

Get qualified to work as a digital content coordinator with a course recognised across Australia. Speak to a training provider to learn more.

Common questions

The average weekly salary for a Digital Content Coordinator in Australia is approximately $1,300. Increase your earning capacity by gaining formal qualifications in content writing, marketing and communications as well as vendor certifications in SEO, HTML and Adwords.

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There are no clear employment figures for Digital Content Coordinators working in Australia right now. They are employed by advertising and marketing firms as well as the marketing departments of SMEs, corporate organisations, NGOs, and government agencies.

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Digital Content Coordinators have a good understanding of the latest marketing strategies and social media channels as well as HTML, SEO, and blogging. You can launch your career in this growth occupation with the VET Diploma of Digital Marketing, but if you are seeking corporate opportunities with plenty of upward movement you will need a university qualification. The Bachelor of Arts (Professional Writing), Bachelor of Digital Marketing, and Bachelor of Communication and Media are good choices.

Source: Australian Government Labour Market Insights 2023

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Further reading

What can you do with a Diploma of Social Media Marketing?

13th January 2021

How to start a career in Social Media Marketing

4th August 2021

Career spotlight: Advertising and marketing professionals

2nd October 2019

Digital Content Coordinator careers

Digital Content Coordinators are marketing professionals who create and coordinate digital content for social media, websites, blogs, online advertisements, email campaigns, and eCommerce sites. They have a working knowledge of digital marketing and have the ability to work with a team of content specialists including graphic designers, videographers, writers, CPC advertisers, and bloggers.

As a Digital Content Coordinator you could be developing a project brief for a freelance writer, proofreading and fact-checking an infographic that has been prepared by a graphic designer, scheduling content to Facebook and Instagram, publishing blog content through Wordpress, checking the metrics on a recent email campaign, or meeting with the marketing manager to discuss the trolling of some key video content.