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Email Marketing Specialist

An Email Marketing Specialist targets customers through email campaigns, managing databases and content while staying updated on trends.

How do I become a email marketing specialist

Get qualified to work as a email marketing specialist with a course recognised across Australia. Speak to a training provider to learn more.

Common questions

In Australia, a full time Email Marketing Specialist generally earns $1,400 per week ($72,800 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.

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This industry has experienced a strong growth in employment numbers over the last five years. There are currently 51,400 people working as a marketing specialist in Australia and many of them specialise as an Email Marketing Specialist. Email Marketing Specialists may find work across all regions of Australia, particularly in large towns and cities.

Source: Australian Government Labour Market Insights

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If a career as an Email Marketing Specialist interests you, consider an Advanced Diploma of Digital Marketing. This course explores email marketing, along with web analytics, paid search campaigns, website optimisation and video advertising. You’ll also cover content strategy, search engine optimisation and social media.

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Further reading

What can you do with a Diploma of Social Media Marketing?

13th January 2021

How to start a career in Social Media Marketing

4th August 2021

Career spotlight: Advertising and marketing professionals

2nd October 2019

Email Marketing Specialist careers

An Email Marketing Specialist works as part of a digital marketing team to target customers through email campaigns. You might manage customer databases or create content for marketing campaigns. An Email Marketing Specialist follows a marketing strategy and may target a particular audience or focus on a specific message. You might be trying to sell a particular product or service, increase overall sales or encourage new customers.

Email Marketing Specialists need to be excellent communicators and they should be up to date with current trends. You should be familiar with a range of digital technologies and have a strong understanding of your customer base. Email Marketing Specialists should enjoy working as part of a team and be able to come up with creative ideas quickly.