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Market Research Analyst

ANZSCO 225112

A Market Research Analyst examines market trends and consumer data to provide insights that guide business strategies and decisions.

  • This role has a low level of AI exposure. Core skills such as adaptability, social intelligence, and complex physical tasks remain beyond the capabilities of current AI.
AI exposure data adapted from Felten, Raj & Seamans (2021). Shortage data sourced from Jobs and Skills Australia (2024).

How do I become a market research analyst

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Further reading

What is the Role of a Business Analyst?

14th October 2022

What Skills Does a Data Analyst Need?

25th November 2022

Career spotlight: Advertising and marketing professionals

2nd October 2019

Market Research Analyst careers

A Market Research Analyst studies market conditions to help organisations understand potential sales of a product or service. You might work in various industries, including finance, healthcare, or retail. Market Research Analysts gather and analyse data on consumers, competitors, and market trends. You’ll prepare reports, conduct surveys, and use statistical software to interpret data, providing insights that inform business strategies.

Market Research Analysts play an important role in guiding business decisions. You’ll need to be analytical and detail-oriented, with strong research and communication skills. You’ll liaise with clients and stakeholders to ensure the data collected is relevant and useful, helping organisations make informed marketing and business decisions.