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Marketing Specialist

ANZSCO 225113

A Marketing Specialist creates strategies to promote products, analysing trends, managing digital efforts, and aligning campaigns with business goals.

  • This role has a low level of AI exposure. Core skills such as adaptability, social intelligence, and complex physical tasks remain beyond the capabilities of current AI.
      • NT
  • 10,000 people employed in Australia
AI exposure data adapted from Felten, Raj & Seamans (2021). Shortage data sourced from Jobs and Skills Australia (2024).

How do I become a marketing specialist

Get qualified to work as a marketing specialist with a course recognised across Australia. Speak to a training provider to learn more.

Related career opportunities

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Further reading

Career spotlight: Advertising and marketing professionals

2nd October 2019

How to start a career in Social Media Marketing

4th August 2021

What can you do with a Diploma of Social Media Marketing?

13th January 2021

Marketing Specialist careers

A Marketing Specialist develops and implements strategies to promote a company's products or services. You might work in various sectors, including retail, technology, or healthcare. Marketing Specialists focus on analysing market trends, identifying target audiences, and creating compelling marketing campaigns. You’ll manage digital marketing efforts, coordinate with advertising agencies, and monitor campaign performance to ensure goals are met.

Marketing Specialists play a key role in driving business growth. You’ll need to be creative and analytical, with a strong understanding of market dynamics. You’ll collaborate with sales teams and stakeholders to align marketing strategies with business objectives and ensure that campaigns effectively reach and engage the intended audience.