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Product Marketing Manager

A Product Marketing Manager develops and coordinates marketing strategies for products, monitors market trends, and manages promotional activities.

How do I become a product marketing manager

Get qualified to work as a product marketing manager with a course recognised across Australia. Speak to a training provider to learn more.

Related career opportunities

Browse occupations related to Product Marketing Manager.

Common questions

In Australia, a full time Product Marketing Manager generally earns $2,595 per week ($134,940 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.

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This industry is likely to experience moderate growth in employment numbers in coming years. There are currently 100,600 people working in this field in Australia and many of them specialise as a Product Marketing Manager. Product Marketing Managers may find work across all regions of Australia, particularly in large towns and cities.

Source: Australian Government Labour Market Insights

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If you’re interested in a career as a Product Marketing Manager, consider enrolling in a Bachelor of Business (Marketing). This course will give you the skills to take on a range of marketing roles and allow you to explore areas such as advertising, consumer behaviour, digital marketing, audience research, ethics and sustainability and project management.

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Further reading

Career spotlight: Advertising and marketing professionals

2nd October 2019

How do I become a sales manager?

22nd December 2022

How to start a career in Social Media Marketing

4th August 2021

Product Marketing Manager careers

A Product Marketing Manager oversees promotional marketing activities for a particular product or service. You might be employed by a large organisation to market their product or work as an external consultant. Product Marketing Managers generate marketing strategies and coordinate promotional activities. You might monitor customer trends and conduct market research.

Product Marketing Managers should be up to date with current trends and have strong communication skills. You’ll need to be creative and be able to come up with unique marketing ideas. Product Marketing Managers must have strong time management skills and should be able to work on several tasks at once.