Public Relations Executive Courses

The Bachelor of Business (Public Relations) focuses on effective communication between organisations and various stakeholders. Students will learn the essentials of crafting and executing strategic information plans to manage an organisation's public image. This course encompasses various facets such as business communication, digital marketing, and corporate branding. This foundational knowledge equips graduates to navigate ethical considerations and cultural contexts in modern public relations, ensuring they can adeptly manage both internal and external communications.

The Bachelor of Communication equips students for creative and innovative media and communication throughout their careers. It lays a strong foundation in writing, industry engagement, practical production skills, and critical thinking. The course encompasses various communication forms, such as emerging media platforms, social media, mobile media, and screen, audio, and written mediums. Students learn to effectively convey messages from concept to delivery and develop industry-focused communication tactics by collaborating with real organisations, gaining firsthand strategic industry experience.

The Bachelor of Science (Public Relations) delves into pivotal areas including crisis communications, celebrity PR, and the dynamics between media, social media, and societal contexts. This course is designed to hone students' capabilities in conveying messages seamlessly within organizational settings. The curriculum prepares students for a diverse range of professions, encompassing areas like employee relations, managing reputation and crises, overseeing media engagements, orchestrating events, crafting communication strategies, and innovating product development.