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Public Relations Executive

ANZSCO 225311

A Public Relations Executive manages an organisation's image, develops PR strategies, writes press releases, and builds media relationships.

  • This role has a low level of AI exposure. Core skills such as adaptability, social intelligence, and complex physical tasks remain beyond the capabilities of current AI.
      • NT
  • 10,000 people employed in Australia
AI exposure data adapted from Felten, Raj & Seamans (2021). Shortage data sourced from Jobs and Skills Australia (2024).

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Public Relations Executive careers

A Public Relations Executive is responsible for managing and enhancing the public image of an organisation, ensuring effective communication between the company and its target audience.

They may develop and implement PR strategies, write press releases, and organise media events to promote the brand, as well as handle crisis communications and build relationships with media representatives. Additionally, they analyse public perception and monitor media coverage to assess the effectiveness of their campaigns, continually adapting strategies as needed.