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Public Relations Officer

A Public Relations Officer manages public perception by promoting positive brand attitudes, organising events, and addressing issues.

How do I become a public relations officer

Get qualified to work as a public relations officer with a course recognised across Australia. Speak to a training provider to learn more.

Related career opportunities

Browse occupations related to Public Relations Officer.

Common questions

In Australia, a full time Public Relations Officer generally earns $1,480 per week ($76,960 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.

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The number of people working in this field has decreased in recent years. There are currently 20,500 people employed as a Public Relations Officer in Australia and this number is expected to grow strongly over the next five years. Public Relations Officers may find work across all regions of Australia.

Source: Australian Government Labour Market Insights

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If a career as a Public Relations Officer interests you, consider enrolling in a Diploma of Marketing and Communication. This course covers a range of topics including developing marketing and social media engagement plans. A Certificate IV in Marketing and Communication may also be appropriate.

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Further reading

Career spotlight: Advertising and marketing professionals

2nd October 2019

Most popular government and public sector courses

21st June 2022

Choosing a security licence course in Australia: A step-by-step guide for jobseekers

10th November 2023

Public Relations Officer careers

A Public Relations Officer manages public opinion of businesses, organisations or individuals. You might foster positive attitudes toward a brand and manage any problematic issues that arise. Public Relations Officers hold events, prepare media releases and develop publicity campaigns. You might also conduct surveys or research to test public opinion.

Public Relations Officers should have excellent communication skills and be able to liaise with stakeholders from a range of backgrounds. It’s important you have strong interpersonal skills and good problem solving abilities. Public Relations Officers should be highly organised and be good at multitasking.