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Publicist

A Publicist promotes and manages clients' public images by creating strategies, handling media relations, and organising events for positive coverage.

How do I become a publicist

Get qualified to work as a publicist with a course recognised across Australia. Speak to a training provider to learn more.

Related career opportunities

Browse occupations related to Publicist.

Further reading

Career spotlight: Advertising and marketing professionals

2nd October 2019

How to start a career in Social Media Marketing

4th August 2021

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21st June 2022

Publicist careers

A Publicist manages and promotes the public image of clients, such as celebrities, companies, or organisations. You might work for PR agencies, media firms, or in-house teams. Publicists create and implement strategies to enhance visibility and manage media relations. You’ll draft press releases, organise events, and handle inquiries to maintain a positive image and secure favourable media coverage.

Publicists play a vital role in shaping public perception. You’ll need to be persuasive and proactive, with excellent communication skills to build and maintain relationships with the media and clients. Effective crisis management and the ability to craft compelling narratives are key to success in this role.