All careers

Sales Manager

ANZSCO 131112

Sales Managers lead sales teams, set targets, oversee budgets, prepare proposals, and manage the CRM system while collaborating on marketing strategies.

  • This role has a low level of AI exposure. Core skills such as adaptability, social intelligence, and complex physical tasks remain beyond the capabilities of current AI.
      • NSW
      • ACT
      • QLD
      • TAS
      • WA
      • NT
      • SA
  • 10,000 people employed in Australia
AI exposure data adapted from Felten, Raj & Seamans (2021). Shortage data sourced from Jobs and Skills Australia (2024).

How do I become a sales manager

Get qualified to work as a sales manager with a course recognised across Australia. Speak to a training provider to learn more.

Common questions

In Australia, a full time Sales Manager generally earns $2,271 per week ($118,092 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. Sales Managers often receive bonuses and incentives based on the performance of the sales team.

Author Image Courses.com.au Team

There are approximately 100,600 Sales Managers employed in Australia right now, and this job role has been increasing over the past 5 years. Sales Managers are employed by wholesalers and retailers in a wide range of industries.

Source: Australian Government Labour Market Insights

Author Image Courses.com.au Team

Sales Managers need advanced knowledge of sales and marketing strategies, administration and leadership skills. Get started with a Diploma of Customer Engagement or Certificate IV in Business Sales. These courses take 12-18 months to complete. You might also consider specialist qualifications according to your industry.

Author Image Courses.com.au Team

Further reading

How do I become a sales manager?

22nd December 2022

What can you do with a Diploma of Leadership and Management?

20th April 2021

How to start a career in Practice Management

11th January 2022

Sales Manager careers

Sales Managers manage a team of sales representatives and consultants, setting sales targets and overseeing the departmental budget for wages and incentives. They prepare proposals, quotes, contracts, and orders — and maintain the organisation’s Customer Relationship Management (CRM) system.

As a Sales Manager you might be working with the marketing department to develop an advertising plan, preparing sales reports for the executive committee, meeting a key customer to discuss a new service offering, or conducting a motivational session with your sales team.