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Brand Strategist

Brand Strategists create and implement strategies to enhance a company's brand identity, focusing on market research and developing campaigns for brand awareness.

How do I become a brand strategist

Get qualified to work as a brand strategist with a course recognised across Australia. Speak to a training provider to learn more.

Related career opportunities

Browse occupations related to Brand Strategist.

Further reading

How to start a career in Social Media Marketing

4th August 2021

Career spotlight: Advertising and marketing professionals

2nd October 2019

How to start a Career in Human-Centred Design

21st October 2024

Brand Strategist careers

A Brand Strategist develops and implements strategies to enhance a company’s brand identity and market presence. You might work for a marketing agency, a corporate brand team, or as an independent consultant. Brand Strategists focus on market research, target audience analysis, and developing brand positioning. You’ll create campaigns and initiatives to build brand awareness, loyalty, and engagement.

Brand Strategists play a crucial role in shaping a company’s public image. You’ll need to be creative, analytical, and have strong communication skills. You’ll collaborate with marketing teams, designers, and other stakeholders to ensure the brand’s message is consistent and compelling across all channels.