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Content Executive

A Content Executive coordinates media production, specialising in digital, print, or social content, while adapting to trends and diverse audiences.

How do I become a content executive

Get qualified to work as a content executive with a course recognised across Australia. Speak to a training provider to learn more.

Common questions

In Australia, a full time Content Executive generally earns $1,700 per week ($88,400 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.

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There has been a strong increase in employment numbers in this industry over the last five years. There are currently 51,400 people working in this field in Australia and many of them specialise as a Content Executive. Content Executives may find work across all regions of Australia.

Source: Australian Government Labour Market Insights

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An Advanced Diploma of Marketing and Communication is an ideal qualification if you’re planning a career as a Content Executive. This course will give you the skills to develop strategic plans, marketing plans and advertising campaigns. You’ll be able to specialise in an area that suits your career plans such as advertising, social media or market research.

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Further reading

What are the Top 3 Skills of an Executive Assistant?

21st December 2022

How to start a career in Social Media Marketing

4th August 2021

Career spotlight: Advertising and marketing professionals

2nd October 2019

Content Executive careers

A Content Executive helps to coordinate the production of material used in a range of media. You might specialise in social media content, website material or articles used in printed format. Content Executives may focus on a particular product or industry or generate content used in a range of sectors.

Content Executives should have strong interpersonal skills and be able to communicate well with colleagues and clients. It’s important you can come up with unique ideas quickly and can adapt your skills to suit a range of circumstances. Content Executives should be up to date with current trends and have a strong understanding of various audiences.