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Market Analyst

A Market Analyst researches consumer behaviour and competition, analyses market opportunities, and recommends strategies for sales and marketing.

How do I become a market analyst

Get qualified to work as a market analyst with a course recognised across Australia. Speak to a training provider to learn more.

Related career opportunities

Browse occupations related to Market Analyst.

Common questions

In Australia, a full time Market Analyst generally earns $2,115 per week ($109,980 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.

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This industry is likely to experience strong employment growth in coming years. There are currently 3,100 people working in this sector in Australia and many of them specialise as a Market Analyst. Market Analysts may find work across all regions of Australia, particularly in larger towns and cities.

Source: Australian Government Labour Market Insights

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A Bachelor of Commerce is an ideal qualification if you’re interested in a career as a Market Analyst. This course will prepare you for various job roles with subjects including finance fundamentals, economic principles, business analytics, commercial law and professional practice. You’ll be able to specialise your skills in areas such as accounting, economics, innovation, marketing, business law, human resources, leadership or banking.

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Further reading

What is the Role of a Business Analyst?

14th October 2022

What Skills Does a Data Analyst Need?

25th November 2022

Career spotlight: Advertising and marketing professionals

2nd October 2019

Market Analyst careers

A Market Analyst conducts research to determine potential markets for products and services. You’ll look at data on current consumer behaviour and existing competition and analyse opportunities to enter the market. Market Analysts may prepare reports on consumer markets and make recommendations for sales and marketing strategies.

Market Analysts should have a strong understanding of current market and customer trends. It’s important you have strong analytical skills and can evaluate research and data. Market Analysts should have strong communication skills and be able to work as part of a team. You’ll need to be organised and able to manage your time well.