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Marketing Strategist

A Marketing Strategist plans campaigns, researches market trends, and designs promotional activities to boost sales or brand awareness.

How do I become a marketing strategist

Get qualified to work as a marketing strategist with a course recognised across Australia. Speak to a training provider to learn more.

Related career opportunities

Browse occupations related to Marketing Strategist.

Common questions

In Australia, a full time Marketing Strategist generally earns $1,550 per week ($80,600 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.

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This industry is expected to see strong growth in employment numbers in coming years. There are currently 51,400 people working in this field in Australia and many of them specialise as a Marketing Strategist. Marketing Strategists may find work across all regions of Australia, particularly in larger towns and cities.

Source: Australian Government Labour Market Insights

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If you’re planning a career as a Marketing Strategist, consider enrolling in a Bachelor of Commerce. This course will give you the skills to work in a range of roles with subjects including finance fundamentals, economic principles, business analytics, commercial law and professional practice. You’ll be able to specialise your skills in areas such as accounting, economics, innovation, marketing, business law, human resources, leadership or banking.

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Further reading

How to start a career in Social Media Marketing

4th August 2021

Career spotlight: Advertising and marketing professionals

2nd October 2019

What can you do with a Diploma of Social Media Marketing?

13th January 2021

Marketing Strategist careers

A Marketing Strategist plans promotional campaigns for a brand, product or service. You might conduct market research and look for opportunities to increase sales or improve customer share. Marketing Strategists design campaigns involving advertising, social media and other promotional activities. You may work for a large business or organisation or be employed as an external consultant.

Marketing Strategists should be creative and able to come up with unique ideas for marketing campaigns. You’ll need to be a good communicator and be up to date with current trends. Marketing Strategists should have a strong understanding of target audiences and consumer behaviour.