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Explore all careersA Media Relations Specialist manages an organisation’s public image by coordinating with the media, crafting press releases, and maintaining consistent messaging.
Get qualified to work as a Media Relations Specialist with a course recognised across Australia. Speak to a training provider to learn more.
A Media Relations Specialist manages and enhances an organisation’s public image through strategic communication with the media. You might work in corporate environments, public relations agencies, or non-profits. Media Relations Specialists focus on crafting press releases, organising media events, and maintaining relationships with journalists. You’ll handle media inquiries, oversee media coverage, and ensure consistent messaging across platforms.
Media Relations Specialists play a key role in shaping public perception. You’ll need excellent communication skills, a strong understanding of media dynamics, and the ability to manage multiple tasks effectively. You’ll collaborate with internal teams and media representatives to promote positive news and manage any potential issues.