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Marketing Analyst Courses

A Marketing Analyst evaluates market trends and consumer data to guide companies in developing effective marketing strategies.

    • AI Exposure: Not Rated

      AI Occupational Exposure score unavailable For more insight, research the specific tasks and skills required for the role.

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  • AI Occupational Exposure score unavailable For more insight, research the specific tasks and skills required for the role.
AI exposure data adapted from Felten, Raj & Seamans (2021). Shortage data sourced from Jobs and Skills Australia (2024).

How do I become a Marketing Analyst?

Get qualified to work as a Marketing Analyst with a course recognised across Australia. Speak to a training provider to learn more.

Further reading

What is the Role of a Business Analyst?

14th October 2022

What Skills Does a Data Analyst Need?

25th November 2022

Career spotlight: Advertising and marketing professionals

2nd October 2019

All marketing analyst courses

Marketing Analyst careers

A Marketing Analyst studies market conditions to help organisations understand potential sales of a product or service. You might work in marketing departments, research firms, or consultancies. Marketing Analysts focus on gathering and analysing data on consumer demographics, preferences, needs, and buying habits. You’ll prepare reports and present findings to help companies develop effective marketing strategies and make informed business decisions.

Marketing Analysts play an important role in shaping a company’s marketing efforts. You’ll need to be detail-oriented and analytical and be able to interpret data trends. You’ll collaborate with marketing teams and management to ensure that marketing campaigns are targeted and effective, helping the company achieve its business objectives.