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Sales Representative

ANZSCO 611312

Sales Representatives build customer relationships to sell and deliver products, managing a customer group based on location or spending history.

  • This role has a low level of AI exposure. Core skills such as adaptability, social intelligence, and complex physical tasks remain beyond the capabilities of current AI.
      • NSW
      • NT
  • 10,000 people employed in Australia
AI exposure data adapted from Felten, Raj & Seamans (2021). Shortage data sourced from Jobs and Skills Australia (2024).

How do I become a sales representative

Get qualified to work as a sales representative with a course recognised across Australia. Speak to a training provider to learn more.

Common questions

In Australia, a full time Sales Representative generally earns $1,538 per week ($79,976 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. Sales Representatives often work on a commission basis and have the opportunity to earn large salaries based on achieved sales.

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There are approximately 87,400 Sales Representatives employed in Australia right now, and this job has been in a gradual decline over the past 5 years. Sales Representatives are employed by larger organisations in all industry groups and employment sectors.

Source: Australian Government Labour Market Insights

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Get started as a Sales Representative with the Certificate IV in Business Sales or the Certificate IV in Customer Engagement. If you are working for a retail group you might consider the Certificate III or IV in Retail. These courses take 6-12 months to complete.

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Further reading

How do I become a sales manager?

22nd December 2022

What is the Role of a Business Analyst?

14th October 2022

Career spotlight: Advertising and marketing professionals

2nd October 2019

Sales Representative careers

Sales Representatives (also known as a sales rep or sales agent) represent an organisation’s products and services — building relationships with prospects and customers, and arranging sales and deliveries. They are usually allocated a customer group based on geographic location or annual spend history.

As a Sales Representative you might be visiting a customer at their venue or office, developing a promotion with the marketing team, following up an order that was delivered incorrectly, or researching sales opportunities in your region. You’ll need strong interpersonal skills and advanced knowledge of sales and marketing strategy.