Advertising Specialist Courses

The Bachelor of Arts (Advertising) caters to Australia's competitive, ever-evolving advertising sector, promising both challenges and opportunities. This course effectively imparts conventional advertising techniques like design and consumer behaviour, while familiarizing students with digital and social media platforms. Graduates will be aptly prepared for roles including copywriting, media purchasing, brand management, and creative direction.

The Bachelor of Arts (Marketing) focuses on proactive communication, information analysis, branding, and e-marketing. Students will learn about advertising, consumer behaviour, strategic marketing, and business research, while also understanding the ethical and social responsibilities of marketers. This course encompasses international marketing, services marketing, and the vital realm of e-marketing.

The Bachelor of Arts (Media and Communication) provides a deep understanding of modern media industries and communication technologies, examining their effects on politics, society, and culture globally. This esteemed course equips students with skills coveted in various media fields. It paves the way for careers in journalism, public relations, professional writing, marketing, media management, communication, and publishing. Students also gain insights into contemporary topics like big data, surveillance, the evolving news media landscape, and the prominence of celebrity culture.