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Web Content Manager

Web Content Managers ensure the website is customer-focused and aligns with branding strategies while monitoring performance metrics and SEO.

How do I become a web content manager

Get qualified to work as a web content manager with a course recognised across Australia. Speak to a training provider to learn more.

Common questions

Salaries for Web Content Managers start at $80,000 per annum. Increase your earning potential by obtaining university qualifications in marketing and communications as well as a portfolio of web-content with succesful performance metrics.

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There are no clear employment figures for Web Content Managers working in Australia at this time. They are employed in all industries and work sectors.

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Web Content Managers need a mix of digital marketing and ICT skills, including a working knowledge of web development software packages, HTML, CSS, content management systems, Google Analytics, and SEO. Launch your career with a Certificate IV in Information Technology (Web Development) and a Diploma of Digital Marketing or Diploma of Marketing and Communications. You may also require vendor certifications in a range of software tools and search applications as well as proven leadership experience.

Source: Australian Government Labour Market Insights 2023

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Further reading

How to start a career in Social Media Marketing

4th August 2021

What can you do with a Diploma of Social Media Marketing?

13th January 2021

How to start a career in community management

18th August 2020

Web Content Manager careers

Web Content Managers are part of the marketing department, ensuring the organisation’s website is customer-focused and the content reflects company products, services, and branding strategies. They monitor and respond to web performance metrics and are adept at Search Engine Optimisation (SEO).

As a Web Content Manager you could be writing a report on website user behaviour for the marketing department, configuring the filters and reporting tools in Google Analytics, making adjustments to site CSS and javascript to improve Core Web Vitals, scheduling a series of blog posts and ensuring they post automatically to the company’s social media channels, updating the website’s terms and conditions, or adding new products and images to the online store.