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Communications Strategist

Communications Strategists devise and manage branding and communication strategies by conducting research and planning outreach to stakeholders.

How do I become a communications strategist

Get qualified to work as a communications strategist with a course recognised across Australia. Speak to a training provider to learn more.

Related career opportunities

Browse occupations related to Communications Strategist.

Common questions

Salaries for Communications Strategists in Australia start at $93,600 per annum. You can increase your earning capacity by gaining a Master of Corporate Communication or any marketing-related MBA.

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There are no clear figures for Communications Strategists working in Australia right now. These marketing professionals are employed by corporate organisations, SMEs, government agencies, and non-profits across all industries and work sectors. Some Communications Strategists work as independent consultants.

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Launch your career as a Communications Strategist with a Bachelor of Communications, Bachelor of Business (Marketing Analytics), or Bachelor of Media and Communication (Public Relations). At the same time, you should develop your report writing and analytical skills.

Source: Australian Government Labour Market Insights 2023

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Further reading

What can you do with a Certificate IV in Marketing and Communication?

4th February 2022

How to start a career in Social Media Marketing

4th August 2021

Career spotlight: Advertising and marketing professionals

2nd October 2019

Communications Strategist careers

Communications Strategists are marketing professionals who develop and oversee the organisation’s brand and communications strategy. They carry out market research and then develop a long-term strategic plan for communicating with customers, clients, stakeholders, and the general public.

As a Communications Strategist you could be meeting with the executive team to discuss the long-term goals of the business, analysing customer demographics and the market-share of competitors, writing a detailed report with recommendations for senior management, comparing the uptake of different social media channels, running a customer focus-group to gain important feedback, or presenting the 12-month plan to the marketing department.